The media have a significant impact on people’s lives. The media entertain, educate, inform and provide channels of communication. The media not only comment on culture, they reflect the society which creates them. The study of media includes media forms such as the press, radio, film, TV, and photography, and media processes such as publishing, advertising, news production, and popular culture.
The study is made up of four units:
Unit 1: Representation and technology
Unit 2: Media production and the Australian media industry
Unit 3: Narrative and media production design
Unit 4: Media process, social values and media influence
The main purpose of this unit is to enable students to develop an understanding of the relationship
between the media, technology and the representations present in media forms. Students also develop practical and analytical skills in a study of the production of media products. At Clonard we study advertising, especially ads produced for TV and we make an advertising product (an ad). We also study TV news in the Australian market; we look at how the news is constructed and we make a news program as practical work.
The main purpose of this unit is to enable students to develop an awareness of the specialist production stages and roles within the collaborative organisation of media production. Students develop practical skills and analyse issues concerning the media production process. At Clonard we study magazines and their role in society, how they are constructed and we make a magazine as practical work. We also make a study of media influence and study a film text to help us understand the production and narrative elements of film.
The main purpose of this unit is to enable students to develop an understanding of production and story elements and to recognise the role and significance of narrative organisation in fictional media texts. Students also develop practical skills through designing media productions.
The main purpose of this unit is to enable students to further develop practical skills in the production of media products and to realise a production design. Students also develop an awareness of the role of social values in the construction of media texts and analyse issues raised about the role and influence of the media.
There are no prerequisites for entry to Units I, 2 and 3. Students must undertake Unit 3 prior to
undertaking Unit 4.
Demonstrated achievement of outcomes specified for the unit.
Levels of Achievement
Unit 1 and 2
Individual school decision on levels of achievement.
Unit 3 and 4
School-assessed coursework, a school-assessed task and
an end-of-year examination
Unit 3 and Unit 4 school-assessed coursework: 20 per cent
Unit 3 and Unit 4 school-assessed task: 30 per cent
Unit 3 and 4 examination: 50 per cent.